This campaign was creatively designed for print and digital media for the global reading initiative launched in 2012 by Dubai Cares. The main objective of the reading initiative was to increase the access to high quality, culturally relevant and developmentally appropriate books for children and youth to promote life-long reading habits and support them in transforming their lives through reading and bring back to society and help in city development.
Dubai's iconic buildings were used made out of books to represent growth and development based on knowledge.
I contributed the team with creative direction and art direction on this campaign.
