DIGITAL BRANDING + PRODUCT LOOK AND FEEL
I lead the design team in this project, in UX research, design and digital branding. Project was delivered with complete UX, UI design and Malath’s digital and offline brand style guide. That contain detailed brand applications, typography, color ways and photoshoot art direction.
Malath brand-mark is created by simple Arabic typography in a modern and simple way that relates the brad to users in all age and mindset. Brand is designed carefully for employees to inspire their dreams. As the basic goal of this brand is to facilitate the Municipality’s employees to fulfil their dreams by building their own homes. A master card product is the start of this journey that comes with the welcome pack.
As a newly introduced digital service for those clients who are used to offline banking methods, I have introduced a simple product that manages accounts and offers a loyalty program for special discounts that helps in building homes.
Malath brand needed a strong, clear and recognizable visual identity, in order to stand out in the increasingly crowded Fin-Tech sector. Malath holistic brand design focusing on product design, interface design, photography art direction, iconography, UI & motion graphics.
The product goal is to ensure metrics partly between the control treatment and redesign before rolling out to 100% of users on platforms, Continue to iterate and improve existing features, validate UX changes with date. Continue to work towards feature correspondence.
Design goals were to design a fast, easy to use intuitive UI that is welcoming and contextual. Its core actions are motivating towards savings and motivation toward building homes by loyalty program in building construction material and home decore outlets.