THIS BRANDING STUDY WAS DESIGNED IN THREE PHASES
BRAND IDENTITY + LOOK AND FEEL
The essence of the brand is a central, concise and family-friendly shopping. This is the Brand Promise & Substantiation. It is the driver of brand change and as such includes Fahidi’s future aspirations and the main point of differentiation that are beneficial to Fahidi’s target audience. I have designed the complete visual identity and its style guide.
The growing VIP Charter market is characterized by the most demanding customers, volatile costs, and fast-acting yet undifferentiated competition. A highly sophisticated clientele of visitors, shoppers and residents are accustomed to living a traditional lifestyle, yet not always in an ostentatious manner. Moreover, all clientele wish to balance efficiency and verity in their travel choices, such that a seamless experience is met with the good value for money. In short, they demand excellence. Only Fahidi can claim to be the preferred shopping destination that understands what tradition means to each visitor
and satisfies the myriad needs of even the most discerning of them all. Fahidi creates a shopping experience built around each shopper’s unique personality and requirements. With its style of shops and facilities, meticulous detail to operational excellence, and not the least, a passionate and professional team, only Fahidi is poised to truly deliver what it promises.
Without a doubt, the Fahidi experience will live up to the stellar reputation of Dubai Municipality, giving customers ultimate peace of mind knowing that their visit from alpha to omega will be shamelessly impeccable.