IDENTITY PROCESS + LOOK AND FEEL
This brand has a target for creating a unique brand experience and Wayfinding system for children with special needs. Form the subject point of view the concept is characterized while keeping the same style, consistency and harmony in different areas of Sanad’s facility and surroundings.
When thinking about colour, it is good to consider various options.
Bright warm colours have been proven to increase heart rate, respiration, and even aggression can also increase appetite painting the whole room with such a shocking shade can be overwhelming. Cool colours are calm, restful, and easy on the eyes May help people relax works well with most colours, be cautious of brighter hues such as lime green. Yet a good combination of all the spectrum in a lower hue is set as brand’s pallets.
Brand’s mission is to create the world’s largest rehabilitation resort that provides powerful and effective rehabilitation programs for children and young adults challenged by Autism Spectrum Disorders and other developmental difficulties. With highly educated doctors and other staff who are dedicated to bringing state of the art autism treatment to the community, bringing new choices for families of children with Autism Spectrum Disorders and developmental difficulties.
While keeping the overall brand aligned with experience design, all the shapes and organic graphics are designed to provide children with special needs. To create a soothing experience for children while they. are in the premises of Sanad’s facilities. Design is also catered the patents and guardians to develop a sense of trust confidence in our brand by brand mark, collaterals, Wayfinding system, iconography, overall graphic device and photoshoot art direction.