As part of re-branding an existing brand with a new experience, I mapped out every detail of the customer journey to flesh out a concept that would celebrate history, culture and world-class craftsmanship, ultimately translating this into an immersive branding experience that can be seen, heard, touched and smelt.
I developed a concept that strikes a delicate balance between the traditional and the contemporary. In order to do this, I really needed to get right under the skin of the customer and align this with the client’s aspirations, then devise a concept and brand experience that lives and breathes through each and every touchpoint.