IDENTITY PROCESS + LOOK AND FEEL
Emirates Environmental Technology is a rebranding exercise of a recycling company, where the brad mark is inspired by the recycle graphic symbol and its circular process to convert waste material into new products to prevent waste of potentially useful material. Blue hues are taken from the natural environment of Emirates (sea and sky) that helped to select the smoothest and fresh soothing colour pallette for the company. Three elements for the letter ‘e’ are the company’s major segments waste sorting stations, compost plants and plastic recycling plants.
After the brand audit and analyzing the problems, the project was delivered in three phases, in phase 1 we have refined and enhanced the brand mark and its construction, application into different sizes and brand look and feel.
In phase 2 we have developed core system of layouts, shapes, complete colour palette, types, photographic style and signage systems. In the third phase we created a comprehensive style guide covering a full range of applications for operational use.
The visual identity guide was developed to set an exclusive standard for the method of applications of EET’s brandmark across the line. This was a step towards maintaining the system in the company to keep brand’s image across the media and brand line.
This was an illustrative tool of visual standard for preparation of all branded material in innovative and modern way. EET was given this guide along the still photoshoot and videography style art direction, in printed hard copies and digital downloadable versions.