EET – UAE's recycling and upcycling company approached the agency to help them with a full rebranding exercise in 2014.
The challenge the company faced was in speaking to differents stakeholder in various sectors from government to private entities, and their brand was in a mess. An increasing number of different services the started offer in different cities in the world with a large fleet and waste separation and segregation methods. My solution was to build a brand that relied less on language and more on visuals to cut through language barriers.
Built on the values that made the business so different from other waste management companies, I created a humble, simple and friendly brand and developed detailed guides around every aspect of the brand to ensure it could be replicated accurately as it moved into new regions.