DESIGN PROCESS + LOOK AND FEEL
Myhive is organic refined honey, that is positioned to be one of the hi-end products of the mother brand. This packaging design is crafted from the brandmark to have a unique wide head-shaped honey jar. This is an example of functionalism in modern and simple design.
Hight quality purest, most delicious, raw honey from bees bred in the UAE.
Client is dedicated to producing everything relation with raw honey, from exquisite single-origin, monofloral honey, too portent honey fusions to the irresistible combination of raw honey and other products. The brand MyHive is carefully designed with love for those who love and value honey. The rationale behind product packaging is to craft a honey jar from brandmark itself to have a unique shaped jar that relate consumer with the brand and also have a front shelf positioning.
Brand-mark shaped tailored glass jars and luxury black packaging
All the sizes of the honey jar are identical in shape, only royal jelly packaging is a strategic cut of the normal honey jar to have a high-end product positioning.
Luxury black and golden are the set to be primary brand colours and burnt orange, wild green and hive yellow are the colour codes to differentiate different types of honey through the table design. For gift packaging, a luxury box is been designed to carry all the type of honey jars as a gift set